Eisai Co., Ltd. (Headquarters: Tokyo, CEO: Haruo Naito, \u201cEisai\u201d) and Tokio Marine & Nichido Fire Insurance Co., Ltd. (Head Office: Tokyo, President: Shinichi Hirose, \u201cTokio Marine Nichido\u201d) announced today that the companies have entered into a business alliance agreement for co-existence and prevention of dementia.<\/p>\n

Under this agreement, the following initiatives are scheduled: (1) \u201cdisease awareness initiatives\u201d to dispel the misunderstandings and assumptions and to attempt for a widespread correct understanding of dementia, (2) \u201cenvironment development\u201d to implement the self-assessment of cognitive function on a daily basis, and (3) \u201cmeasures to familiarize insurance product\u201d to support people with dementia so they can continue to live their own lives. Eisai and Tokio Marine Nichido will work towards co-existence and prevention of dementia by mutually utilizing Eisai\u2019s abundant experience and knowledge of medicine creation and disease awareness activities in the field of dementia as well as Tokio Marine Nichido\u2019s expertise and networks cultivated in its insurance products and related services.<\/p>\n

As part of dementia disease awareness activities, Eisai and Tokio Marine Nichido today began distribution of the booklet \u201cWakaru to Kawaru Ninchisho<\/i>\u00a0\u2013 What is Dementia?\u201d that \u00a0was co-produced based on Eisai\u2019s dementia experience and expertise.<\/p>\n

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^{*\u00a0<\/sup>Please visit\u00a0http:\/\/sodan.e-65.net\/<\/a>\u00a0 to browse or download the booklet \u201cWakaru to Kawaru, Ninchisho<\/i>\u00a0\u2013 What is Dementia?\u201d. (Japanese Only)<\/p>\n}
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This booklet simply summarizes the symptoms and types of dementia and progression of Alzheimer\u2019s disease. In addition, it includes interviews with specialists and medical staff about the images of dementia and the daily life of patients and their families living with dementia.<\/p>\n
\u201cMisunderstandings and assumptions, such as people with dementia can\u2019t understand anything or they are not themselves once they develop dementia, create the impression that dementia is terrible and misery. I hope this booklet will help educate people about the the reality of dementia by prodiving accurate information and dispelling misperceptions,\u201d said Dr. Manabu Ikeda, Professor, Department of Psychiatry, Osaka University Medical School, who supervised this booklet.<\/p>\n
The booklet for dementia disease awareness will be serialized and issued continuously.<\/p>\n
With the rapid aging of the population, it is predicted that one out of five elderly people over the age of 65 will have dementia in Japan. The \u201cOutline for Promoting the Dementia Plan\u201d was compiled by the government in June this year. The dementia barrier-free efforts are aimed at co-existence so that those with dementia can continue living the way they want in the communities they are used to living. The initiatives for prevention based on the co-existence foundation are expected to make significant progress.<\/p>\n
Eisai and Tokio Marine Nichido will collaborate on initiatives for co-existence and prevention of dementia, including dementia disease awareness initiatives. The copmanies aim to contribute to the realization of the well-being of people with dementia and their families by considering collaboration with other companies and organizations that agree with the purpose of Eisai and Tokio Marine Nichido.<\/p>\n
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Media Inquiries<\/strong>
\nEisai Co., Ltd.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Tokio Marine & Nichido Fire Insurance Co., Ltd.<\/span><\/span>
\nPublic Relations Department\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Public Relations Department
\nPublic Relations Group
\nTEL: +81-(0)3-3817-5120 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0TEL: +81-(0)3-5223-3212<\/p>\n","protected":false},"excerpt":{"rendered":"
Eisai Co., Ltd. (Headquarters: Tokyo, CEO: Haruo Naito, \u201cEisai\u201d) and Tokio Marine & Nichido Fire Insurance Co., Ltd. (Head Office: Tokyo, President: Shinichi Hirose, \u201cTokio Marine Nichido\u201d) announced today that the companies have entered into a business alliance agreement for co-existence and prevention of dementia.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2923","post","type-post","status-publish","format-standard","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/www.eisai.com.cn\/wp-json\/wp\/v2\/posts\/2923"}],"collection":[{"href":"https:\/\/www.eisai.com.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eisai.com.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eisai.com.cn\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eisai.com.cn\/wp-json\/wp\/v2\/comments?post=2923"}],"version-history":[{"count":2,"href":"https:\/\/www.eisai.com.cn\/wp-json\/wp\/v2\/posts\/2923\/revisions"}],"predecessor-version":[{"id":2925,"href":"https:\/\/www.eisai.com.cn\/wp-json\/wp\/v2\/posts\/2923\/revisions\/2925"}],"wp:attachment":[{"href":"https:\/\/www.eisai.com.cn\/wp-json\/wp\/v2\/media?parent=2923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eisai.com.cn\/wp-json\/wp\/v2\/categories?post=2923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eisai.com.cn\/wp-json\/wp\/v2\/tags?post=2923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}